For Investors

Commercial Diligence for B2B Payments & Fintech

When you’re evaluating a B2B payments or AP automation company, the pitch deck tells you what the founders believe. Diligence tells you what’s real.

We provide commercial diligence and market intelligence for PE firms, growth equity investors, and strategic acquirers operating in the payments and fintech space.

What We Deliver

Market Assessment

  • Market sizing and segmentation for specific payment verticals
  • Growth driver analysis — what’s structural vs. cyclical
  • Regulatory and compliance landscape (NACHA, PCI, interchange)

Competitive Positioning

  • Product capability comparison against direct and adjacent competitors
  • Win/loss pattern analysis
  • Moat assessment — is the differentiation real or temporary?

Customer & ICP Validation

  • ICP fit analysis — is the company selling to the right buyers?
  • Customer concentration and churn risk
  • Expansion revenue potential and cross-sell opportunity

Product & Technology Review

  • Platform architecture assessment (build vs. buy vs. partner)
  • Integration depth and switching cost analysis
  • AI/ML capability evaluation — real capability vs. marketing

Operational Due Diligence

  • Go-to-market efficiency and sales motion analysis
  • Customer acquisition cost and payback modeling
  • Revenue quality — recurring vs. transactional vs. services

Why Us

  • 20+ years of direct experience evaluating B2B payment and AP automation solutions
  • Founded PayStream Advisors — published hundreds of vendor evaluations and market reports
  • Operator perspective — we’ve been product leaders, not just analysts
  • Active in the market today — advising the same buyer personas your target is selling to

Past Coverage Areas

AP Automation · B2B Payments · Virtual Cards · Procurement Tech · Invoice-to-Pay · Supply Chain Finance · Payment Fraud · ERP Payment Integration · Commercial Card Programs · Dynamic Discounting


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